How did you find out about your favorite band? Radio? A friend? Concert? Social media? Whatever the reason, that musician or act’s music most likely didn’t reach your ears without some help. A little promotion. A professional that sent their single to radio stations, sent that tweet update, or helped book that concert. This is why we need music publicity. A dedicated fan with the skills to help music reach the masses.
Just in case you’re a visual person (and don’t worry, I am too!) I took the liberty of making a fun little infographic to help illustrate why my intended field is so important. And honestly, this went way better than the botched photoshop attempt I did last semester. It was rough. Keep in mind that this isn’t a definite list, but highlights some key points such as:
Social Media Campaigning
Twitter, Facebook, Instagram. Probably how you find out about where your favorite artist is performing next, or the link to their new single. Publicists plan these campaigns and time it so certain content reaches audiences at certain times. For instance, the new album isn’t going to drop at 3 a.m.
Kiss FM didn’t magically obtain the single from some secret safe in the frozen tundra. PR reps send these out to radios and blogs to get the coverage.
Booking agents have to have decent communication with the publicist to plan which dates work best around appearances, and which venues are going to benefit the audience most. For example, if most of the demographic of an artist is below 18, the artist probably wouldn’t want to play at a bar. Image in concert is important and needs proper exposure.
Imagine how awkward it would be for a country artist to appear on a rock and roll MTV segment. PR reps have a press list for each specific artist they represent, so fans of a genre could migrate to similar music. Most press releases made are already geared towards a specific genre to make things easier.
I love my future career. I’m a dedicated fan at heart, and that’s all I’ll ever be. Adding a cool fancy title to what I love is just an added bonus. I can’t explain how relieved I am that I’ve found what I love to do. I feel lucky. Not many people can say that at my age.